Social Psychiatry Blog

Wine Bottle Labels Can Drive Sales

Most wine drinkers pay little attention to wine bottle labels, as they’re generally more concerned with the wine they’re drinking and the way it tastes.

At the same time, a business perspective lends a lot of insight to the impact that any labels on wine bottles can have. With thousands of wines available in stores, one may be at a loss with respect to what kind of wine to select. This becomes more difficult for someone who doesn’t know the wine world too well.

Thanks to memorable labels, some wine companies have thrived as far as sales are concerned. Whether the wine inside is good or not is a separate issue that may vary by bottle, but the end result is the fact that people bought and remembered their wine.

Let’s take a look at a few of the more interesting wine labels on the market today. With tens of thousands of original wines out there, it would be very hard to cover them all, so surely I’ll miss some good ones.

The first one is a wine known as “The Dog’s Bollocks”. This is a French red wine that doesn’t exactly sound great, but it makes sales.

The language is bold, as is the choice of animal. Both of these things are sure to get a potential buyer’s attention. While I’ve never tried the wine itself, the label was enough to make it memorable.

One more that I’d like to talk about is Cleavage Creek wine. The name should give you an idea as to what this wine label involves, and this Napa Valley cabernet surely draws some attention to the bottle.

As you can see, it’s all about eyeballs with these wines and they surely attract them.

Read this writer’s blog, which speaks of personalized labels for wine bottles and more.

categories: wine,drink,food,humor,hobbies,business,culture,art,advertising,education,entertainment,marketing,product reviews,psychology


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